Blue Book Services will significantly expand its media coverage, beginning in August.
Produce Industry media leaders, Greg Johnson and Pamela Riemenschneider, will join Blue Book effective August 1, enriching a dynamic team whose mission is to help Blue Book members succeed.
Johnson and Riemenschneider bring a wealth of industry experience and knowledge. Johnson joins Blue Book as Director of Media Development and Riemenschneider as Retail Editor.
Johnson was editor of The Packer for the past 10 years and spent 22 years at the publication in various capacities. He will oversee the development of all forms of media, including print, digital, video, and social media. In addition, he will have a leading role in providing expanded industry content and analysis.
Riemenschneider will focus on the retail market, where she has been recognized as a leading voice in produce retail news, analysis, and consumer trends. She was editor of Produce Retailer magazine the past 9 years and spent 13 years at The Packer.
"We welcome Greg and Pamela to Blue Book, and we are confident their knowledge, integrity, and experience will prove a good strategic fit for Blue Book and ultimately a win for the fresh produce industry,” said Jim Carr, CEO. “We are excited about the future and the opportunities for all.”
Blue Book will reveal media plans throughout 2018.
Source: Blue Book
