Washington, D.C. – The Smithsonian’s 49th Annual Folklife Festival opened this week and for 10 days the rich Peruvian culture will be celebrated on the National Mall in Washington, D.C. It’s estimated that more than a million people will visit the national park to experience and learn about the country’s heritage, its people, its art and sample traditional Peruvian fare that is becoming increasingly popular in the United States.
In celebration of this monumental event, Avocados from Peru (AFP) co-sponsored the opening reception of the Folklife Festival and partnered with the popular Peruvian Brothers, whose food trucks were recently voted number one in D.C. by The Washingtonian. The Brothers developed an exclusive recipe for the event, Peruvian Avocado Quinoa Salad, a light and healthy vegan meal that will be served to thousands of people every day. This marks the first time fresh avocados of any origin have been served on the National Mall with such fanfare and celebration.
To reinforce AFP’s partnership with the Peruvian Brothers, food trucks and several DC buses have been wrapped with beautiful images of Peru, fresh, ripe avocados and the colorful AFP logo.
“This Festival allows Avocados from Peru to honor the U.S. at one of the largest events in the country during the fruit’s peak summer season,“ explained Xavier Equihua, President and Chief Executive Officer, Peruvian Avocado Commission. “We are always looking for new and impactful ways to remind consumers that Avocados from Peru are a superfood containing nearly 20 important vitamins and minerals. Our presence at 2015 Smithsonian Folklife Festival is truly a privilege and a once in a lifetime opportunity especially since the event will also serve as the backdrop for the traditional 4th of July festivities on the National Mall – the nation’s most important civic space and home to some of the most iconic monuments and memorials in our country.”
To further promote AFP during the Folklife Festival, AFP has wrapped the Peruvian Brothers’ trucks with beautiful imagery of Peru, fresh, ripe avocados and the eye-catching AFP logo. Several D.C. city buses are also wrapped in similar artwork and feature the Giant Food’s supermarket logo. During the Festival, AFP will launch social media campaigns that encourage followers to visit the Peruvian Brothers on the Mall and offer opportunities to win AFP-branded merchandise.
The Festival runs through July 5, 2015.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email info@avocadosfromperu.com.
Source: Peruvian Avocado Commission
