DALLAS – Avocados From Mexico (AFM), the No. 1 selling avocado in the U.S., is once again bringing back its exciting Fanwich campaign. Designed to leverage excitement and avocado consumption following the Big Game, the campaign turns sports enthusiasts into basketball-loving, Fanwich fanatics. Fanwich will run from Feb. 13 through March 26, 2017 and will be promoted through a variety of marketing efforts. The campaign will encourage consumers to add avocados to their sandwiches and handheld meals during the March basketball championships. Fanwich will also be expanded to key Hispanic markets with a Bimbo® Bread partnership.
“We know that a large cross-section of AFM consumers are sports fanatics, and that carries over from football season into basketball and beyond,” said Stephanie Bazan, Market Development Director, AFM. “AFM aims to educate these consumers and guide them into adding avocados into sandwiches, burgers, sliders, all a core usage for avocados.”
AFM is making it easy for retailers to promote the campaign by offering support through various merchandising options, in-store radio and retail specific programming. The campaign will also feature a digital consumer savings offer of $0.75 off the purchase of two Avocados From Mexico via Coupons.com.
The Hispanic program will run from March 1-26, 2017 and include a consumer offer of buy two Avocados From Mexico and any one Bimbo® Bread product and save $1.00 on purchase. The campaign will appeal to the modern Hispanic mom by offering a program with meal solution tools that promote the consumption of Avocados From Mexico and Bimbo® Bread by inspiring consumers to incorporate avocados on their sandwiches.
In addition, AFM will be holding its Annual National Retail Display Contest in which 20 retailers will win a prize pack valued at $2,000! Prize packs could include a tablet, smart watch, fitness tracker, headphones, speakers, a video game system or gift cards for special events, travel, dining and more. Using at least three pieces of AFM Fanwich POS or display items, retailers simply photograph their display creation and submit online at Fanwich.com/Retail from Feb. 13 through March 26, 2017. Winners will be chosen based on creative usage of AFM Fanwich promotional pieces and overall display look.
Basketball season is a time for fans to come together to root on their favorite team, and this experience usually includes a great spread of delicious dishes, including sandwiches. It’s easy to stand up and cheer with a portable food like a sammy in-hand, so it’s no surprise that it would be a go-to meal for the game. Consumers can visit www.fanwich.com for easy-to-make, out-of-the-box, avo-inspired sandwiches for their game-time celebrations.
To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, facebook.com/AvocadosFromMexico or website, Trade.AvocadosFromMexico.com.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico in the United States. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Source: Avocados From Mexico
