DALLAS — Avocados From Mexico (AFM), is taking shoppers’ party spreads to the next level with its Guac Nation program. The No. 1 selling avocado brand in the U.S. is teaming up with RITAS and TABASCO® Brand to help consumers savor winning flavors during the Big Game. The program runs through February 3, 2019, and will offer 360 support to inspire avocado consumption and lift sales. Avocados From Mexico will also be returning with its fifth annual Big Game commercial on February 3. Guac Nation seamlessly ties-in to support AFM’s established shopper communications platform, Savor Every Moment, designed to increase basket size while engaging and reminding consumers how the addition of fresh avocados can turn every meal and every occasion into moments they can savor.
With forty-five million consumers in the United States planning to host a Big Game1 party, this will serve as one of 2019’s largest home entertainment events that gathers people to celebrate and share food together. In fact, during the week of the Big Game last year, increased avocado consumption helped retailers reach a 4-year sales high of $58 million2 of all commodities. With millions of consumers hosting Big Game parties, this serves as an opportunity for high avocado consumption. Guac Nation is leaning into that excitement and engaging shoppers as they prepare for game day, making avocados the star player on their shopping lists.
“Avocados From Mexico will continue to boost sales and volume by elevating consumer engagement to highlight shoppers’ love of avocados,” said Maggie Bezart-Hall, VP of Trade & Promotions. “Supporting the overall Savor Every Moment shopper communications platform, our robust Guac Nation marketing program will demonstrate how consumers can score Big Game flavor and Savor Every Moment of their game day celebration and help drive basket ring for retailers.”
AFM is making it easy to have the most flavorful viewing-party bites in town with partners RITAS and TABASCO® Brand. The feast will go beyond tasty guacamole and offer an all-around mouth-watering spread sure to wow every party guest.
“This year’s recipe playbook is more delicious than ever, with chef-inspired recipes. Each comes with the perfect flavor pairings from our partners RITAS and TABASCO® Brand,” said Dianne Le, Associate Director, Shopper Marketing at Avocados From Mexico. “Our three flavorful categories are teaming up to bring three areas of the store together with innovative co-branded displays offering shoppers winning flavors that help elevate their game day taste experience and emphasize the versatility of avocados.”
To inspire shoppers this Big Game season and reinforce the connection between avocados and football, Guac Nation features a comprehensive marketing campaign with bold merchandising. In-store highlights are inclusive of large and small co-branded bins with side shelves and side stackers for partner products, POS displays, in-store radio amplification, and retail-specific programming.
Digitally, Guac Nation launched new, inspiring and shoppable avo-recipes on the AFM landing page, savormoment.com, making the avo-enjoying and purchasing experience more seamless than ever before. For the past 4 years, AFM’s Big Game digital platform has consecutively hosted one of the top three digital Big Game campaigns. This year, the digital platform will provide consumers with the opportunity to interact with a variety of experiences powered by top technologies such as IBM Watson, and driven by innovative partners such as Inmoji and Chicory, ultimately providing AFM with the capability to make Big Game recipes shoppable directly from the website.
In addition, shoppers can score big with digital rebate offers to make their gatherings even bigger.
Earn a $6 rebate on the purchase of three (3) Avocados From Mexico, one (1) RITAS Family 12-pack or larger and one (1) bottle of any flavor of TABASCO® Family of Flavors (5 oz. or larger)
Earn $4 rebate on the purchase of three (3) Avocados From Mexico and one (1) bottle of any flavor of TABASCO® Family of Flavors (5 oz. or larger)
For additional information and recipes, visit savormoment.com. To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, www.facebook.com/AvocadosFromMexico, or website, www.AvocadosFromMexico.com/trade.
About Avocados From Mexico:
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
1 Big Game Provides Opportunity for Small, Local Businesses to Score.” Valassis, 29 Jan. 2018.
2 Big Game Provides Opportunity for Small, Local Businesses to Score.” Valassis, 29 Jan. 2018.
