DALLAS – Avocados From Mexico (AFM), announced that the Fanwich campaign will be launched for its 4th consecutive year, running February 26 through March 30, 2018.
Designed to drive excitement and avocado consumption during the college basketball season, Avocados From Mexico will inspire shoppers to turn ordinary sandwiches, burgers and hot dogs into something extraordinary with guac mashes, fueling their basketball viewing experience.
The Fanwich program will be promoted through a variety of marketing efforts, including Avocados From Mexico partnering with Smithfield Bacon and Anytime Favorites Ham as they provide the perfect solution to maximize the flavor of any handheld meal with recipes for delicious guac mashes, toppings & spreads.
“Game days are the times for fans to come together to root for their favorite team, and this experience usually includes a great spread of delicious dishes, including sandwiches, burgers and more,” said Maggie Bezart-Hall, Vice President of Trade & Promotion, AFM. “By leveraging our high volumes of avocados following the Big Game, we intend to strengthen and expand the core usage of Avocados From Mexico on handhelds this college basketball season.”
The No. 1 selling avocado brand in the U.S. is driving consumption with a nationally-integrated shopper program, including dynamic in-store displays, big consumer savings, and digital support. AFM’s eye-catching display bins and signage will serve to showcase how Avocados From Mexico is the key to adding flavor to sandwiches, burgers, hot dogs and other handheld game day bites. Its robust paid social program features Facebook and Instagram posts, allowing AFM to connect with Fanwich Fanatics anywhere. The campaign continues online as avo-lovers can learn more about the Fanwich program and discover some delicious avo-recipes and how-to videos at Fanwich.com. Consumers can also save big this campaign with a digital consumer savings offer of $1.50 off purchases of Avocados From Mexico and Smithfield via Coupons.com.
AFM is also making it easy for retailers to promote the campaign by offering support through various merchandising options and retail-specific programming. NewsAmerica (NAM) Elements will include standard FloorTalk merchandising and a ShelfTalk Tear Pad featuring a recipe for a delectable bacon, avocado and ham sandwich and an avocado dijonnaise spread. To build brand awareness and presence, 2,000 Kroger, Supervalu, Wakefern and Albertsons Division Stores will highlight the Fanwich promotion through ShelfTalk and FloorTalk merchandising options.
Taking efforts a step further, Avocados From Mexico is helping shoppers elevate their game day sandwiches this college basketball season by creating flavor-packed sandwich combinations with Smithfield’s. By engaging shoppers with easy, holistic game day solutions, like mouthwatering guac mashes with Smithfield Bacon and Anytime Favorites Ham, AFM is promoting the consumption of Avocados From Mexico, while driving basket ring for retailers.
AFM will also be holding its Annual National Retail Display Contest, in which retailers can win big by using AFM Fanwich POS or display items creatively! Twenty creative retailers will be awarded a prize pack valued at $2,000, which could potentially include: a tablet, smartwatch, fitness tracker, headphones, speakers, gift cards for special events, travel, dining or video game system and more. To enter, retailers must use at least three pieces of AFM Fanwich POS or display items, simply photograph their display creation and submit online at Fanwich.com/Retail by March 30, 2018. Winners will be chosen based on creative usage of AFM Fanwich promotional pieces and overall display look.
Consumers can visit www.fanwich.com for easy-to-make, out-of-the-box, avo-inspired sandwiches for their game-time celebrations, along with additional program information. To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, www.facebook.com/AvocadosFromMexico, or website,www.AvocadosFromMexico.com/trade.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Source: Avocados From Mexico
