IRVING, TX: Avocados From Mexico has picked Padilla as its PR AOR.
The organization selected Padilla in February after an RFP process that started last fall. The firm is responsible for Avocados From Mexico’s consumer, corporate and crisis communications.
Padilla will create brand awareness PR campaigns for major events, such as the Super Bowl and Cinco de Mayo. The agency will also identify and develop cultural events that Avocados From Mexico can leverage, said Padilla president Matt Kucharski.
“There was some crisis and issues management communications around avocados in general [earlier this year], so we jumped right in,” he said, referring to President Donald Trump’s threats to close the U.S.-Mexico border. Experts said this would cause a major avocado shortage in the U.S., which is the largest importer of Mexican avocados, buying 77% of the country’s total annual export as of 2018, according to Bloomberg.
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