DALLAS – Blazing trails in the fresh produce industry is nothing new for Avocados From Mexico (AFM). The No. 1 selling avocado brand in the U.S. not only promotes healthy snack options during the Big Game, AFM also supports the work of dietitians nationally in partnership with other category leaders including Kroger, Hannaford Bros. (Delhaize), Ahold, H-?E-?B, Meijer, Hy-?Vee and ShopRite (Wakefern Food Corp.). As part of the in-?store programs, Registered Dietitian Nutritionists (RDN) offer nutrition guidance to shoppers as they are making purchase decisions. Beginning March 2017, Avocados From Mexico will send 600 retail dietitians a “What’s New in Nutrition for Avocados” Toolkit to help RDNs promote the healthy benefits of avocados to consumers during National Nutrition Month®.
“It’s a great time to amplify our healthy eating message to consumers while tapping in to the influence of in-?store nutrition experts,” said Maggie Hall, VP of Trade for Avocados From Mexico. “The Dietitian Toolkit includes everything needed to empower the in-?store dietitian to engage consumers in the aisles – a tabletop display; selection, storing & ripening info; coupons; recipe cards; nutrition brochures; customer premium items and social media assets.”
“Containing good fats, avocados are nutrient-?dense and naturally cholesterol-?free making this a fruit that’s worth celebrating during National Nutrition Month® and beyond,” says Barbara Ruhs, MS, RDN, Registered Dietitian for Avocados from Mexico. “With so many updates in avocado nutrition throughout 2016, we have much more to celebrate as we jump into 2017.”
In July 2016, an updated serving size allowed for new nutrient content claims and most importantly, reinforced the message that avocados are a heart-?healthy choice that is naturally cholesterol-?free. As of December 2016, The U.S. Food and Drug Administration (FDA) announced that fresh Hass avocados, as well as all other raw fruits and vegetables, now qualify for the “Dietary Saturated Fat and Cholesterol and Risk of Coronary Heart Disease” health claim.”
In addition, retail RDNs can sign up to receive a monthly e-?newsletter, download nutrition educational materials and find information on seasonal promotions on AFM’s trade website. On March 15, 2017 from 4 p.m. to 5 p.m. eastern time, AFM will be hosting a Twitter chat in partnership with Produce for Kids® to further educate shoppers on the “Put Your Best Fork Forward”, the theme for the Academy of Nutrition and Dietetic Association for this years National Nutrition Month® campaign.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Source: Avocados From Mexico
