DALLAS – Avocados from Mexico (AFM), the number one selling avocado in the U.S., is keeping avocado consumption strong following the Big Game with its new Fanwich campaign. Launching nationwide and running from Feb. 2 to March 13, 2015, the Fanwich campaign will feature a variety of consumer focused marketing efforts to encourage consumers to create their own unique and delicious sandwiches featuring Avocados from Mexico.
Consumers can enter their sandwich creation at Fanwich.com for a chance to win one of four $500 grocery gift cards, which will be awarded weekly, or the Grand Prize of either a kitchen makeover, a “man cave” or a 10-day trip to any destination in the world, a value of $25,000.
“This Fanwich campaign will keep avocado fans pumped up long after the Big Game comes to an end,” said Alvaro Luque, president, AFM. “This promotion will give our consumers a reason to eat and feel better with Avocados From Mexico while having fun building the ultimate Fanwich.”
Retailers will also get a chance to score big by participating in AFM’s first national display contest. To enter, retailers can submit a picture of their unique displays online at www.Fanwich.com/Retail. The displays must utilize Fanwich POS items and all entries must be submitted no later than March 20, 2015. The more creative, the bigger the prize! Prizes range from an iPad to $10,000 cash for retailers to create their own ultimate “man cave.”
Along with a consumer contest and a retail display contest the campaign will be supported with a digital/social media campaign and in-store radio and merchandising. AFM has also partnered with Jeff Mauro, “Sandwich King” and co-host of “The Kitchen,” to create hype videos leading up to, and during, the contest.
For more information about Avocados from Mexico or to learn more about the Fanwich campaign, visit www.avocadosfrommexico.com.
About Avocados from Mexico
Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Dallas.
Source: Avocados from Mexico
