DALLAS – Avocados From Mexico (AFM), the No. 1 selling avocado in the U.S., is thrilled to announce fresh new Fall promotions for both the general and Hispanic markets. In addition to working with major partners, AFM will be capitalizing on the popular American tradition of tailgating, as well as Fiestas Patrias celebrations with guacamole-focused campaigns designed to drive consumption of Avocados From Mexico.
“Whether it’s a touchdown or a special holiday, our Fall campaigns focus on the foods we love to share when we’re celebrating with family and friends,” said Alvaro Luque, president of Avocados From Mexico. “Big-name partnerships, creative displays, consumer incentives and retail contests as well as event and ad support will help increase sales of the always in season Avocados From Mexico during this crucial period.”
Fall programs include:
- Fiestas Patrias Guacamoments
Coinciding with Fiestas Patrias and Hispanic Heritage Month, Avocados From Mexico and Coca-Cola® will provide Hispanic shoppers meal solutions at a great value to make the holiday celebration special with family and friends. Appealing to the Nueva Latina, authentic guacamoments are all about food and fun.
Running from August 30 through September 26, 2015, the Fiestas Patrias Guacamoments promotion will include consumer savings along with a variety of Spanish and English lead bilingual POS materials.
- Tastiest Tailgate
From September 15 through October 31, 2015, AFM and national partner RO*TEL® will get consumers excited about football season with the Tastiest Tailgate promotion. The promotion will be centered around the quick and delicious Rockin’ Guac recipe. Utilizing the trendy “Speed Scratch” method, Rockin’ Guac is prepared with Avocados From Mexico, RO*TEL® Original Diced Tomatoes & Green Chilies and other fresh produce ingredients. The success of this campaign last year proves that consumers can’t get enough of the convenience, freshness and homemade quality of Rockin’ Guac.
Supported by consumer incentives, advertising and unique merchandising, this campaign also provides the opportunity for retailers to win big prizes for creativity in the display contest. In addition, the Tastiest Tailgate will be featured on an electronic billboard in Times Square, New York City and will go on the road with the Tailgate Tour visiting six college football tailgate events.
To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, facebook.com/AvocadosFromMexico, or website, AvocadosFromMexico.com.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Source: Avocados From Mexico
