DALLAS – Avocados From Mexico (AFM), today announced that it is partnering with Brighter Bites, a non-profit organization that helps create communities of health through fresh food. Beginning this spring, the No. 1 selling avocado brand in the U.S. is sponsoring fresh deliveries of avocados to schools across the nation, supporting up to 18,200 families.
“We have witnessed the challenges that families and children experience in order to get the proper nutrition from fresh fruits and vegetables in our communities,” said Alvaro Luque, Avocados From Mexico CEO and President. “We are excited to partner with Brighter Bites in taking on this challenge and providing healthy fruit options across the country, while also allowing AFM employees to actively participate in making a difference in our local community.”
“Brighter Bites is thrilled to partner with AFM and the incredible opportunities the relationship provides,” said Samuel Newman, Brighter Bites Executive Director. “Together, we’re able to deliver this delicious, nutrient-dense superfood into the homes, hands, and minds of the thousands of families we serve in Texas, New York, Washington, D.C., and Florida.”
The partnership with Brighter Bites is part of the AFM Life company platform that values the heart and care that is committed to preserving the wellbeing of its employees, their families, and the greater, neighboring community. Demonstrating these values, AFM employees will be volunteering in their own backyard to help distribute fresh fruits and vegetables to over 200 families, while engaging all attendees in conversations about healthy eating and encouraging kids to realize how much they can enjoy fruits and vegetables.
Partnering with Brighter Bites allows AFM Life to fulfill their commitment to doing good, spreading health and wellness in the community, and educating their neighbors on the great benefits of the delicious fruit.
“We are proud to partner with Brighter Bites in helping reach and impact communities with bilingual education materials and access to fresh foods in neighborhoods where access may be lacking,” said Maggie Bezart-Hall, Vice President of Trade & Promotion for Avocados From Mexico.
The plan to distribute will begin this spring through May, with avocados being provided to as many as 14,100 families, and an additional phase of distribution to occur this year in the summer from June to July, supporting up to 4,100 families.
To learn more about Avocados From Mexico visit AvocadosfromMexico.com/trade.
About Brighter Bites:
Brighter Bites is a nonprofit that creates communities of health through fresh food with the goal of changing behavior among children and their families to prevent obesity and achieve long-term health. Brighter Bites is an evidence-based, comprehensive, multi-component elementary school, preschool, and summer camp program that utilizes reliable access to fruits and vegetables, nutrition education, and consistent exposure to recipes and messages that feature fresh food. Each week, families receive two bags, containing 50 servings (approximately 20-25 pounds), of a variety of fruits and vegetables, along with recipes, evidence-based nutrition-education materials, and a healthy recipe sample to taste. Over the course of the Brighter Bites program, 16 weeks during the school year and 8 weeks during the summer, Brighter Bites measures the outcomes of its program to determine impact. Research shows the Brighter Bites model provides consistent opportunities for children and their families to practice healthier behaviors in school and at home. Since 2012, Brighter Bites has directly delivered more than 16 million pounds of produce and 100,000s of nutrition education materials to more than 40,000 families and teachers in Houston, Dallas, Austin, New York City, the Washington, D.C. Metropolitan area, and Southwest Florida. To learn more about Brighter Bites visit www.brighterbites.org.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Source: Avocados From Mexico
