During focus groups conducted by the Alliance for Food and Farming (AFF), the importance of washing produce was a recurring theme as consumers discussed produce safety. In fact, washing fresh produce was raised unprompted by all three focus groups and participants frequently returned to the idea of washing to alleviate safety concerns.
Statements like this were common among the groups: “I know I’m going to wash it when I get home, so I’m not terribly worried about safety.”
In a follow-up nationwide survey, 82% of respondents stated this information increased their confidence in produce safety: “According to the Federal Food and Drug Administration, washing fresh produce before eating is a healthful habit. You can reduce and often eliminate pesticide residues if they are present on fresh produce by washing them under running tap water.”
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