The German discount supermarket chain Aldi has stolen a march on rivals in Britain by throwing its weight behind a groundbreaking national initiative to back British farmers.
It is the first retailer to sign up to a so-called fruit and veg pledge drawn up by the National Farmers Union, which aims to improve long-term relationships with British growers and suppliers, boosting their profitability.
The code includes a commitment to supplying seasonal British fruit and vegetables and stripping out bureaucracy and unfair charges.
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