Steven Yglesias, owner of the popular tapas restaurant Mompou in Newark’s Ironbound neighborhood, knows his customers are food-savvy enough to want dishes made from the freshest local ingredients.
But that doesn’t mean he’ll buy any nearby vegetable. In fact, when Mr. Yglesias heard earlier this year that a high-tech, indoor farming facility was now growing greens just around the corner from Mompou, he was pretty sure he would never become a customer.
“I really needed to be convinced,” Mr. Yglesias said recently. In January, he walked to the nearby outpost of AeroFarms, a vertical farming company that started in 2004, and convinced, he was. It wasn’t so much what he saw that changed his mind, it was what he tasted.
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