We’ve all heard the old saying about closing the barn door after the cows get out. If truth be told, some of us have even lived it. That’s why we know it’s more difficult to round up those critters and get them back in the barn or pasture than it would have been to just close the door or gate in the first place.
Safeguarding beef and beef producers from misinformation is very much the same principle.
Your checkoff not only addresses misinformation about beef; it also works actively to stop the creation and spreading of misinformation. The beef checkoff works daily to research, plan and take preventative action while the cows – or more accurately the misinformation – is “still in the barn.”
To read the rest of the story, please go to: The Beef Checkoff Program