Whole Foods Market Inc won the dismissal of a lawsuit by a well-known animal rights group that accused the grocery chain of deceiving consumers into believing the meat it sells is raised more humanely than normal, resulting in overcharges.
People for the Ethical Treatment of Animals said the use by Whole Foods of a five-step rating system for beef, chicken, pork and turkey was a "sham," because it was not enforced against suppliers, and the standards were at best little better than normal industry practices.
In a decision late on Tuesday, U.S. Magistrate Judge Nathanael Cousins in San Jose, California said PETA failed to show that Whole Foods' alleged misrepresentations on in-store signs, placards and napkins defrauded consumers into overpaying.
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