Vons — a California-based regional grocer — topped a new list of vegetarian-leaning shoppers' favorite grocery chains.
People shopping for meat alternatives such as Beyond Meat and Morningstar are more likely to buy the products at Vons than at any other grocery chain in the United States, according to a new report from location-intelligence company inMarket. The West Coast chain is followed by Publix in the No. 2 spot and Sprouts in No. 3.
inMarket analyzed all major US grocery chains for the report, using anonymous location data to find the chains that someone who buys Beyond Meat or Morningstar are more likely to visit compared to the average American shopper. Other standouts included Whole Foods, which was in the No. 5 spot, and Trader Joe's, which is No. 6.
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