SPRINGDALE, Ark. – Tyson Food Service introduces Tyson Red Label
productsthe newest line of value-added chicken items made with 100 percent
chicken breast meat. These new products are designed to lower food cost by up to
20 percent* without compromising customer satisfaction on core chicken menu
items.
Its time for foodservice operators to hear some good news among all the recent
negative economic reports, said Rodger Starnes, vice president of foodservice
marketing and customer development, Tyson Foods, Inc. Providing customer
solutions is the core of the Tyson culture. We as a company cant grow unless
our customers do, so thats why Tyson Food Service has taken a bold step to
provide operators with affordable high-quality solutions to stay alive and
vibrant. Managing center-of-the-plate menu cost is key in delivering profit. We
focused on a new line of Americas most popular chicken menu items that deliver
an overall value solution allowing operators to no longer worry about price, but
rather focus on how to promote higher margin chicken items.
As the worlds largest poultry supplier, Tyson understands what appeals to
consumers, as well as key taste and appearance preferences. We are committed to
understanding what drives consumer purchasing decisions when dining out as well
as their evolving needs and preferences, said Starnes. Using extensive sales
and consumer insights, Tyson Food Service identified the attributes most
important to consumers in terms of taste, appearance and performance to create a
new line of chicken products making operators competitive with this line of
consumer preferred products.
Offering a variety of forms, flavors and sizes in a range of pricing options,
Tyson Red Label products ensure operators have plenty of choices in offering
the best quality chicken available at every price point. The products are
available both in breaded and unbreaded forms. Red Label products were designed
to lower food costs and allow operators to improve quality on the
fastest-turning chicken products on menus today.
Through the unique combination of grow-out, manufacturing and distribution
efficiencies, Tyson Red Label products uphold the quality expected from Tyson
Food Service, while still reducing costs. A high level of quality control and
selection criteria assure the chicken used in Tyson Red Label products meets or
exceeds USDA quality and safety standards, just like every other Tyson chicken
product.
For a no-risk, free-case rebate offer, product specifications, product videos or
to calculate your savings potential for Tyson Red Label products, visit http://www.tysonredlabel.com/,
contact your Tyson Food Service sales representative or call 1-800-24-TYSON
(1-800-248-9766).
About Tyson Foods
Tyson Foods, Inc. (NYSE:TSN-News), founded in 1935 with headquarters in
Springdale, Ark., is one of the worlds largest processors and marketers of
chicken, beef and pork, the second-largest food production company in the
Fortune 500 and a member of the S&P 500. The company produces a wide variety of
protein-based and prepared food products and is the recognized market leader in
the retail and foodservice markets it serves. Tyson provides products and
service to customers throughout the United States and more than 90 countries.
The company has approximately 117,000 Team Members employed at more than 400
facilities and offices in the United States and around the world. Through its
Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to
operate with integrity and trust and is committed to creating value for its
shareholders, customers and Team Members. The company also strives to be
faith-friendly, provide a safe work environment and serve as stewards of the
animals, land and environment entrusted to it.
Source:
Tyson Foods, Inc.