Tweets came in at a fast, furious pace during the Pork Checkoff's latest Twitter party, and fans' love for pork during "Tenderloin Tuesday" was overwhelming.
"Everyone was excited to give shout outs to their favorite pork cut and preparation tips," says Kristina Vanni, the party hostess and creator of the $5,000 winning recipe for "America's Next Pork Personality Contest" in 2009. "There was so much chatter, I had to refresh my page every few seconds just to keep up."
Participants had the chance to win prizes by answering five different questions about pork's role in a healthy diet. All the trivia answers, along with pork-inspired Super Bowl snack ideas, were available on TheOtherWhiteMeat.com, which helped drive traffic to the site.
To read the rest of the story, please go to: The Pork Checkoff's Pork Leader