Everyone has a “Top 10” list, whether it be movies, restaurants or vacation spots. Beef. It’s What’s For Dinner. likes to keep lists as well, and one of our favorites is Top Selling Beef Cuts at Retail.
Leveraging IRI/Freshlook scanner data, we can understand consumer buying behavior at the meat case.1,2 While cattle anatomy dictates the overall nature of beef supply (e.g. two Tenderloins), consumers’ willingness to pay ultimately dictates fabrication and therefore, cut sales. Basically, if the demand isn’t there, then neither is the cut. (And the available Beef becomes Ground Beef.)
Over 140 Beef cuts are sold at retail and the Top 10 account for 31% of total cut dollar sales. So, which Beef cuts are resonating most with consumers in 2018? Essentially, this Top 10 List (Table 1) features high-end steak cuts that are great for grilling, broiling or pan-frying This is led by Ribeye, Strip and T-Bone, with Tenderloin making the list due to its high price point. Continuing with steaks, the mid-range Sirloin is followed by the classic London Broil – which works well when marinated and can feed a crew – officially known as the Top Round First Steak.
To read the rest of the story, please go to: Beef Checkoff
