Texas Ranchers OK Beef Checkoff To Tout Industry

AUSTIN, Texas – Texas ranchers have voted to establish a state-level program to promote and market beef in the nation's leading cattle-producing state.

The Texas Department of Agriculture on announced approval of the program. The no more than $1 per head assessment, each time a beef animal is sold, begins Oct. 1. The state measure will supplement a similar U.S. checkoff.

The Texas Beef Checkoff program will be managed by the Beef Promotion and Research Council of Texas. Council members will be selected by Agriculture Commissioner Todd Staples.

To read the rest of the story, please go to: Associated Press