AUSTIN, Texas – Texas ranchers have voted to establish a state-level program to promote and market beef in the nation's leading cattle-producing state.
The Texas Department of Agriculture on announced approval of the program. The no more than $1 per head assessment, each time a beef animal is sold, begins Oct. 1. The state measure will supplement a similar U.S. checkoff.
The Texas Beef Checkoff program will be managed by the Beef Promotion and Research Council of Texas. Council members will be selected by Agriculture Commissioner Todd Staples.
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