Steaks sold at your local grocery store could be labelled “sustainable beef” as early as next year as the Canadian beef industry comes to grips with consumer demands to know where their food comes from and how it was grown.
The industry has also come under pressure by campaigns pressing consumers to eat less beef due to environmental and animal welfare concerns. But Alberta producers believe a new sustainable beef program can help them fend off these criticisms.
While “sustainability” is a buzzword that lacks meaning, a beef industry association backed by environmental groups, meat packers, producers and retailers has been defining the rules the industry must meet to source sustainable beef.
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