FRANKLIN, Wis. — Strauss Brands, a national leader in ethical and humane livestock practices, is making its American-raised grass-fed and finished beef more accessible with the launch of their online store, Free Raised® Direct.
For more than 80 years, the Strauss family has worked with America's family farmers to provide high-quality meat for chefs, grocery stores, restaurants and food service clients such as Hyatt®, Seasons 52® and Outback Steakhouse®.
"As consumers are increasingly demanding a higher caliber of meat that is good for their family and the Earth, we've made it our mission to increase the availability of our chef-quality, grass-fed beef," said Randy Strauss, CEO and Co-President of Strauss Brands. "We take pride in our long-standing national retail and food service partnerships and the launch of Free Raised Direct gives another momentous step forward, allowing us to expand into areas where our retail presence may not yet exist."
Strauss Brands exclusively offers meat from American cattle raised on independent family farms the way nature intended – 100% grass-fed and grass-finished. Every Strauss family farmer is hand-picked and required to enact a high standard of sustainable grazing and pasture management practices.
"Our family has a long-standing history in the meat industry and commitment to environmental stewardship here on American soil," said Strauss. "We believe customers deserve to know where the food on their table comes from while reaping the environmental benefits of American sustainable pasture raising."
Retail sales of labeled grass-fed beef reached $272 million in 2016, up from $17 million in 2012 and doubling every year1. Yet, as much as 80 percent of grass-fed beef is imported, despite there being numerous benefits for U.S. raised grass-fed beef.
"Independent research has shown American grass-fed beef to be better for human health, animal welfare, environmental protection, taste and flavor," said Tim Strauss, Co-President of Strauss Brands. "Whether consumers are shopping in-store or getting our products delivered direct to their door, we are making it easy to enjoy authentic, great-tasting grass-fed beef while supporting sustainable American family farmers."
Free Raised® Direct monthly selections will be curated by pairing seasonal cooking trends with Strauss' farm-fresh offerings. For a more customized experience, customers can shop the newly added a la carte menu.
For more information about Free Raised® Direct, and to purchase Strauss products, visit FreeRaisedDirect.com or find a retailer near you with our product locator and check us out on Facebook and Instagram.
About Strauss Brands:
With more than 80 years of experience in restaurants and grocery stores, Strauss Brands is a leader in the meat industry, offering grass-fed and finished beef, humanely-raised veal and lamb. Strauss is built around the quality of their meat, the humane treatment of animals and providing environmental sustainability through their growing network of American family farms. Strauss Brands recently expanded to offer consumers the option to get the same chef-quality meat delivered with their online store, Strauss Free Raised® Direct.
1 Back to Grass: The Market Potential for U.S. Grassfed Beef."
Stone Barns Center for Food and Agriculture, https://www.stonebarnscenter.org/wp-content/uploads/2017/10/Grassfed_Full_v2.pdf.
Source: Strauss Brands
