South Dakota Buffalo Farmers Relish Bison Meat Boom

2011 wasn't a banner year for the stock market, and anyone heavily invested in the Euro zone might be biting their nails right now. But if your business is buffalo, you may be looking at some very happy holidays.

The buffalo market is booming. Look no further than the buffalo ambling across the wide-open South Dakota prairie, munching on grass as they go. Bison raised on grass don't require corn or grains to fatten up. That's part of why they're seen by many as better for the environment.

Dan O'Brien is the founder of the Wild Idea Buffalo Co. He raises free-range, grass-fed bison near the South Dakota Badlands. O'Brien says the market for buffalo is exploding. "We've put 10 people to work during this recession — this horrible recession we're going through — and that makes me feel like we're moving the ball a little bit up the field here," says O'Brien.

To read the rest of the story, please go to: NPR