SMITHFIELD, Va. – During the month of November, shoppers at any Safeway Inc. Division store who purchase a participating Smithfield product using their in-store Club Card will be eligible to win tickets to the upcoming Paula Deen LIVE show in Sacramento, Calif., on February 3, 2012.
Participating Safeway Inc. Division stores include U.S. locations of Safeway, Pak’n Save, Vons, Pavilions, Randalls, Tom Thumb, Dominick’s, Carrs, Eagle and Genuardi.
Nine (9) National Grand Prize Winners will receive two (2) tickets to attend the Paula Deen LIVE show to be held on February 3, 2012; round-trip air for two (2); and hotel accommodations for two (2). Additionally, one hundred (100) winners from the local, North California Division will be randomly selected to win two (2) tickets to the Paula Deen LIVE show.
All winners will be randomly selected on or about December 15, 2011.
This promotion, sponsored by Smithfield, is part of an ongoing relationship with national grocery retailer, Safeway. Smithfield and Safeway have a long-standing history of working together to help feed food-insecure families across the country. In 2011, Smithfield and the United Food and Commercial Workers Union (UFCW) donated 125,000 pounds of protein (500,000 servings) to food banks in Reno, Nev.; Denver, Colo.; Portland, Ore.; and Seattle, Wash. – at the request of Safeway.
Feeding the Hungry is a joint program of the UFCW and Smithfield to donate and help deliver 20 million servings of protein over three years to food banks around the country. The partnership is designed to bring much needed assistance to the growing number of people facing hunger and food insecurity in our communities.
Smithfield has partnered with other grocery retailers across the country and have, over the past two years, donated to Feeding America food banks and other non-profits more than 13 million servings of much-needed protein.
Paula Deen has been the spokesperson for Smithfield since 2006.
About Smithfield Packing www.Smithfield.com
The Smithfield Packing Company, Inc., was founded in 1936 by Joseph W. Luter and his son, Joseph W. Luter, Jr. Primary lines of business include fresh pork, smoked meats, bacon, cooked hams and hot dogs for retail, foodservice, and deli channels. The company exports products to approximately 30 countries. In addition to the Smithfield brand, its Gwaltney, Esskay, and Cumberland Gap products are among the leaders in their respective markets.
Source: Smithfield Packing
