The Pork Checkoff is inspiring pork's biggest proponents, one little pin at a time, thanks to the astounding power of Pinterest, which is an online pinboard that allows people to "pin," organize and share images, photos and videos that appeal to them. Launched in 2009, Pinterest has grown to more than 20 million users, according to Forbes.com, and it's now the third most popular social networking site, behind Facebook and Twitter.
"The popularity of Pinterest has really taken off in the last year, and this social media tool is opening up a whole new audience to us," said Pam Johnson, consumer communications director for the Pork Checkoff.
The vast majority of Pinterest users are women, and many share food photos and recipes, said Johnson, who noted that the Pork Checkoff was one of the first brands to tap into the power of Pinterest via http://pinterest.com/porkbeinspired/.
"Pinterest offers a powerful way to connect the Pork Checkoff's messages with consumers. It has also excelled at driving traffic to our websites since we joined Pinterest in January of 2012," Johnson said.
To read the rest of the story, please go to: The Pork Checkoff's Pork Leader
