HENRICO, Virginia – Performance Foodservice staff journeyed to the farm to learn more about the ranchers who raise high-quality beef for the Certified Angus Beef ® brand. The event marked the company’s 25th year as a licensed distributor of the product.
“My team understands the Certified Angus Beef ® brand’s quality, but when you can tie that locally to a farmer in Virginia with a stake in what we do, that’s very powerful,” says Eric Shoemaker, president at PFS Virginia. “We need to be able to talk with confidence about that connection with our customers.”
The group gathered at Edgewood Angus, east of Richmond, where the Pete Henderson family shared their passion for raising Angus cattle and how their focus on cattle care at the ranch helps to ensure high-quality steaks on the table. Attendees enjoyed a hay-ride tour of the farm and lunch served by Extra Billy’s, a restaurant in Midlothian that offers Certified Angus Beef ® briskets, burgers, Delmonico steak and prime rib.
“We knew there were Angus farms around, but getting there, being there, seeing the cattle and talking to Pete Henderson and his family really rounds out the whole picture and what we try to do for our customer base. This is a farm that produces good seedstock for beef we have in our warehouse, and it’s just an hour away,” Shoemaker says, as he notes there are nearly 400 members of the American Angus Association raising Angus cattle in Virginia. “The consistency, the high quality the Certified Angus Beef ® brand provides is exactly what our customers need, especially in this economic environment.”
PFS became a licensed distributor in 1985, making it one of the earliest distributors to offer the premium brand. Since then, it has sold more than 27 million pounds of Certified Angus Beef ® product to local restaurants. Only licensed restaurants may promote the brand on their menus, using the trademarked logo and brand name.
“PFS Virginia is always driving forward even through the most challenging economic times with customers,” says John Stika, president of Certified Angus Beef LLC. “This team is leading the market with a dual focus on the brand’s quality and a high level of service for customers.”
The Certified Angus Beef ® brand is the best Angus beef available. It is proudly featured by more than 12,300 restaurants and retailers around the world. For more information, visit www.certifiedangusbeef.com, or follow the brand on Facebook and Twitter.
Performance Foodservice is one of the nation’s leading foodservice distributors, delivering food and food-related products to more than 41,000 restaurants and institutional customers across the United States. We distribute a broad array of national and proprietary brand food and related products, including baked goods, seafood and choice cut USDA meats.
Source: Certified Angus Beef LLC
