With the U.S. awash in cheap protein, chicken giant Perdue Farms Inc. is targeting shoppers willing to pay a premium for humane treatment of livestock.
The company is tapping Jeff Tripician, the head of its Niman Ranch subsidiary that was acquired in 2015, as president of Perdue Premium Meat Company, which produces pork, lamb, beef and other foods. A key part of his new role will be looking for more companies to acquire that are like Niman Ranch, which advertises that its livestock is raised “humanely and sustainably.”
Tripician will be tasked with “trying to find the next Niman” for Perdue, he told Bloomberg in an interview. He’ll continue to oversee Niman as well as manage other Perdue franchises including Coleman Natural Foods, Prairie Grove Farms and Sioux-Preme Packing. He said he will also advocate for better pay and benefits, including training, debt reduction and mentorship for farmers across the company.
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