SALISBURY, Md. — Perdue Farms, the industry leader in animal care, announced today during its 6th Annual Animal Care Summit that the company is expanding the number of chickens it will raise on pasture, making it the only large-scale producer to guarantee that poultry products with a “pasture-raised” label have spent the majority of their lives on pasture.
Starting a little after two weeks old once their feathers have filled in, these chickens are moved to fresh pasture each day using floorless, solar-powered mobile coops. These state-of-the-art practices give the animals the benefits of living on and eating from fresh pasture while protecting them from predators and severe weather. These practices also importantly allow for consistent and even distribution of fertilization yielding significant regenerative agriculture outcomes, increased product nutrient density, and improved welfare for the animals and farmers.
A video highlighting the benefits of Perdue’s pasture-raised chicken system can be found here.
“As Perdue continuously works toward improving the way we raise animals, we are the only large producer truly raising chickens on pasture versus simply providing outdoor access. Chickens raised on pasture tend to exercise more and forage for insects, worms, seeds, and grass. Our early data suggests these chickens yield better taste and tenderness, and an increase in nutrients. Studies show that pasture-raised poultry has less fat and saturated fat than conventionally raised chicken, 50% more Vitamin A, nearly triple the amount of Omega 3, and a host of higher micronutrients,” said Ryan Perdue, Vice President and General Manager of Perdue Farms’ Pasture Business. “From an environmental perspective, moving the chickens to fresh pasture every day returns important benefits to the land including increasing soil organic matter, sequestering atmospheric carbon into the soil, and improving the soil’s water-holding capacity.”
“As Perdue scales their pasture operations, there is significant potential to not only improve broiler welfare but also to have a positive, regenerative impact on the land,” said Katya Simkhovich, Senior Food Business Manager at Compassion in World Farming. “At the same time, there isn’t one clear definition for the term ‘pasture-raised.’ As pasture-raised chicken becomes more widely available, transparency from producers such as Perdue on what that really means on the farm and the development of meaningful standards will be imperative.”
The expansion of Perdue’s pasture program builds on the company’s long-standing dedication to innovation and leadership in animal husbandry. In 2016, the company announced its pioneering Commitments to Animal Care.
During this year’s virtual Animal Care Summit, Perdue also shared key updates to the company’s animal stewardship initiatives, including on-farm hatch research, using RFID technology to track how often free-range chickens access their paddock, and the establishment of a Young Farmer Development group. The company also announced eight new animal-care initiatives for the coming year, featured a free-range and pasture-raised chicken panel discussion, and hosted live audience Q&A.
About Perdue Farms:
We’re a fourth-generation, family owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers, and farmers through trusted choices in products and services.
The premium protein portfolio within our Perdue Foods business, including our flagship PERDUE® brand, Niman Ranch®, Panorama Organic Grass-Fed Meats®, Coleman Natural®, and Yummy®, as well as our pet brands, Spot Farms® and Full Moon®, is available through various channels including retail, foodservice, club stores, and our direct-to-consumer website, PerdueFarms.com.
Perdue AgriBusiness is an international agricultural products and services company.
Now in our company’s second century, our path forward is about getting better, not just bigger. We never use drugs for growth promotion in raising poultry and livestock, and we are actively advancing our animal welfare programs. Our brands are leaders in no-antibiotics-ever chicken, turkey, pork, beef and lamb, and in USDA-certified organic chicken and beef. Learn more at Corporate.PerdueFarms.com.
