Oscar Mayer’s iconic Wienermobile will soon be a lot more visible in grocery stores and maybe your fridge.
As part of its new “Keep It Oscar” rebranding and transformation campaign, the Kraft Heinz brand is adding the Wienermobile to new packaging for hot dogs, bacon and cold cuts, officials shared exclusively with USA TODAY.
The packaging won’t roll out to stores until August but starting Wednesday, new ads will debut.
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