Organics Deepen Their Veggie Roots But Struggle In Meat Aisles

WASHINGTON — Organic foods are seizing shelf space in the fresh-foods sections of grocers but struggling to break into the bread and meat aisles.

Organic-product sales farmers made to businesses including Dean Foods and Wal-Mart Stores totaled $5.5 billion in 2014, according to a U.S. Department of Agriculture survey of organic growers. The total is 72 percent higher than the last time a similar survey was conducted in 2008.

Sales so far have been concentrated in fresh fruits and vegetables, as well as perishable milk and eggs, due to consumer concerns over synthetic farm chemicals. For organics to go mainstream, they need growth in grains and meats, where genetically modified seeds and livestock practices are harder to change.

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