A new Ibotta campaign is now live nationwide to increase awareness for lower fresh beef prices and drive traffic back to the meat case. The campaign will run through January until the redemption budget is depleted.
America’s beef farmers and ranchers have contributed funding through the Beef Checkoff program to help consumers capitalize on the upward trend in beef production. We’ll be promoting the campaign across the “Beef. It’s What’s For Dinner” social channels. Spread the word on fresh beef deals available today to your shoppers, courtesy of farmers and ranchers.
How it works
Ibotta is a smartphone app that offers rebates on groceries and other items, with a highly engaged millennial user base and more than 19 million subscribers. Users can browse the Grocery category for rebates on fresh ground beef, steaks or roasts, unlock the rebates, and then buy these items at any retailer nationwide to get cash back through Ibotta. Ibotta provides a unique opportunity to target cost-conscious shoppers, particularly those who've left beef off their shopping list due to recent high prices. The goal is to drive incremental sales among these shoppers and encourage current beef consumers to trade up to higher value cuts.
What's Next
Once the promotion ends, the Beef Checkoff will analyze the campaign data, such as shopper demographics, regional trends in cut purchases and market basket intel, to inform beef marketing and merchandising efforts for 2017 and beyond. Stay tuned for insights on campaign performance in early Spring.
Source: The Beef Checkoff Program