LINCOLN, Neb. – Europeans could end up buying more of Nebraska’s beef under a series of agreements signed during a state-sponsored trade mission earlier this year, officials said Thursday.
Department of Agriculture Director Greg Ibach said officials are working to build Nebraska’s beef brand in the European Union and ease the concerns many of its member countries have about meat imported from the United States. Unlike other states, he said, Nebraska officials have worked to explain how the state’s beef is produced and introduce foreign companies to some of its agricultural leaders.
Ibach said the trade mission’s delegation secured six agreements with European companies that expressed interest in buying and promoting Nebraska’s beef. The companies include restaurant chains and grocery stores doing business in England, Germany, Italy, Sweden and the Netherlands.
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