Millennials find grilling to be a fun, social and healthy way to cook, and they have a strong preference for beef on the grill over other proteins. Since Millennials say that grilling beef is one of their favorite summer activities, review the findings below to learn how to boost beef sales with this powerful demographic.
WHY are Millennials Grilling?
WHEN are Millennials Grilling?
WHAT are Millennials Grilling?
WHICH Millennials are Grilling?
Why are Millennials Grilling?
When eating at home or dining out, Millennials want meals to be social as well as delicious, and they say grilling is a fun and interactive way to entertain. In fact, they consider grilling to be a better way to bond with friends and family more than other generations. Specifically, this demographic associates grilling with watching and playing sports, and they think it makes these activities even more fun.
Millennials also view grilling as a healthy preparation option. Compared to recent years, more Americans are pairing grilled steaks with corn on the cob and grilled fruits and vegetables instead of side dishes like baked beans or baked potatoes.
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