Midan Marketing: 10 Insights About Today’s Natural and Organic Meat Consumers

The last few years have changed the meat industry and they’ve changed the meat consumer. Pandemic, inflation, sustainability, e-commerce – the list of events and ideas reshaping how our consumers make purchase decisions is long. But today’s meat and poultry consumers don’t have to be a mystery. Midan’s new proprietary Meat Consumer Segmentation 3.0 research, releasing today, sorts consumers into five brand new segments. …

If those of us in the meat industry have learned anything from 2020, it’s that even the most thoughtful predictions go out the window in the face of a pandemic. But it’s precisely that pandemic that has irrevocably altered how we do business and exponentially accelerated the trends we’ll be focusing on in 2021. …

Economic pressures, convenience, technology, sustainability and health – these five broad topics encompass a lot of what is shaping the meat industry today. As Midan looks to 2023, we have identified trends within each of these areas we expect to have the biggest impact on the meat channel. …