ROCKVILLE, Md. — Protein is one of the most prominent and prevalent food industry buzzwords driving sales across both the retail and foodservice landscape. From meat and poultry classics to new and "better-for-you" meat alternatives, consumers are seeking out protein in all its forms. Just as important, protein's high profile image over the last few years has resulted in more consumers associating this macronutrient with providing a source of energy, helping with weight management, promoting satiety or a feeling of fullness and building muscle mass and strength.
"America undoubtedly has a love affair with proteins, and it makes sense. Unlike carbohydrates and fats, protein has not specifically been implicated as a contributor to chronic diseases, such as diabetes and heart disease, or to obesity. Generally speaking, protein benefits from being associated with positive health benefits and as a result has remained at the forefront of consumer consciousness when grocery shopping, meal planning, or ordering out," says David Sprinkle, research director for market research publisher Packaged Facts.
Mr. Sprinkle's expertise on the subject of proteins will be on full display during the 2016 Protein Trends & Technologies Seminar, which is being held at the DoubleTree-Hilton in Oak Brook, Illinois beginning May 3. Mr. Sprinkle will present from 8:15 am-9:00 am CDT on May 4.
The presentation will chart the evolving views of the American consumer on protein, as evident in nutritional attitudes, food purchasing behavior, food and beverage product innovations at retail, and menu trends. Packaged Facts research data show that 70% of consumers prefer protein from animal sources, but over 30% are eating more meatless meals, and plant proteins are increasingly prominent in the marketplace. With the retail and foodservice arenas under pressure to adopt a more progressive role in relation to public health and environmental sustainability, Mr. Sprinkle's discussion hones in on the key meat and plant protein trends reshaping the food industry. A more detailed look at the conference can be found here.
Packaged Facts has published an extensive and diverse collection of reports focused on traditional, alternative, and exotic proteins. Notable reports on this topic include:
- Food Formulation and Ingredient Trends: Plant Proteins (Feb. 2016) offers a future-focused, in-depth view of plant protein ingredients and reviews some of today's most innovative food and beverage product trends in emerging and rejuvenated categories at retail. It also explores current plant protein concepts and menus in foodservice and provides insights into consumer attitudes and behaviors related to protein ingredients in general while focusing specifically on plant proteins. For more information on the report visit: http://www.packagedfacts.com/redirect.asp?progid=88652&productid=9820141.
- In Meat and Poultry: U.S. Retail Market Trends and Opportunities (Dec. 2015), Packaged Facts examines the current state of the market and analyzes at how conditions will evolve in terms of consumer preferences, the ongoing shift away from at home meals, economic issues, and the regulatory environment, including such important issues as how a government definition of the product description "natural" could impact the meat and poultry industry. To view the abstract and table of contents visit: http://www.packagedfacts.com/redirect.asp?progid=88653&productid=9498454.
- Proteins – Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series (Jun. 2014) is ideal for food companies looking to tap into this growing consumer demand for protein. The report contains five food and beverage profiles that chart key menu and packaged product development opportunities. To view these five profiles visit: http://www.packagedfacts.com/redirect.asp?progid=88654&productid=8106754.
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.
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Source: Packaged Facts
