Manitowoc After a 25-year hiatus, Emil Chermak is back on packages of Cher-Make
wieners.
Chermak, who founded Cher-Make Sausage Co. as a small butcher shop in 1928,
graced the labels of the company’s sausage packs until 1985, when his then
27-year-old grandson, Tom, marketing manager for the company, decided to update
the labels.
Now Tom is the chief executive at Cher-Make, and he’s put a photo of Grandpa
back on the labels, along with a lot of other folks, in an effort to improve the
packaging.
“We decided to update our look but not make it too different,” Chermak said.
To read the rest of this story please go to:
The Journal Sentinel
