In 2005, after spending more than two decades trying to be the greatest in its industry, Johnsonville Sausage LLC proclaimed it had become just that.
The company's sausages were the No. 1 retail brand, based on scanner data from supermarkets and other stores.
So the privately held Sheboygan Falls company set its sights on a new goal: to be the best company in the world that just happens to make sausage.
The metrics for the new goal might be a little fuzzier, but Johnsonville members – that's the name the company uses for its employees – are ready for the challenge, said Kevin Ladwig, a vice president.
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