Plant-based meat maker Impossible Foods will start selling its flagship burgers in supermarket chain Kroger Co’s 1,700 stores in the United States, as it taps growing demand for vegan alternatives among home chefs.
Kroger, which also operates Fred Meyer, King Soopers, Ralphs, Smith’s and other stores, will sell the vegan burgers online as well on Kroger.com for curbside pickup and delivery, starting Tuesday.
Impossible Foods said the Kroger rollout represents an eighteen-fold increase in the California-based company’s retail footprint so far this year.
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