Almost half of consumers decide at home what meat items they'll buy during their next shopping trip. They're going to the store with meals in mind and if it's not on their list, it's not likely to get in the cart. While there are ways to influence purchase decision in store, retailers need to think about how to reach shoppers with ways to prepare beef before they step foot in the store.
Consumers continue to rely on weekly ads when making their shopping list, but they are using digital and mobile tools more and more.
What exactly are consumers searching for when planning their next beef meal?
- The top 3 searched beef cuts: Ground Beef, Short Ribs, Brisket
- Crockpots and stewing are the most searched cooking techniques, with sous vide searches increasing especially in November
- It's no surprise grilling is a top keyword during the months of May-August, but what you may not know are the terms consumers search for specific to beef – grilled steak recipes, grilled hamburger recipe, best steak for grilling are most common.
To read the rest of the story, please go to: The Beef Checkoff
