Grocery store flyers are the place to find discounts and lower prices than the aisles of the supermarket. This week’s flyer from Loblaws, however, featured a cut of meat at much, much higher price than everything else on the flyer, and indeed in the entire grocery store.

A pound of steak was going for $59.99.

But it wasn't a typical steak — the meat on offer in Loblaws is Wagyu, which comes from several breeds of cattle originally from Japan. The same breed is used to produce a fatty meat sometimes called Kobe beef.

That means a single standard steak — generally 16 ounces before cooking — would cost $60 to grill at home.

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