You know there is something going on when the world’s biggest retailer is
chasing after your product. Usually it is the other way around. Manufacturers of
all sizes queue up for the chance to pitch, slash costs, squeeze suppliers and
upgrade their software systems in order to get their products onto Wal-Mart
shelves.
So when Crescent Foods got a call from Wal-Mart buyers, saying that they were
looking for Halal chicken products and someone in Colorado had recommended
Crescent, it was clear that this was a different trend at work. This was not
just Halal going mainstream, this was the mainstream going Halal.
For many food producers, and Halal producers especially, meeting the exacting,
and somewhat complex standards demanded by Wal-Mart can add up to an
insurmountable challenge. You have to deal on their terms. For Crescent,
however, following the vision of founder and CEO Ahmad Adam, meeting Wal-Mart’s
standards did not present any problem.
To read the rest of this story please go to:
Halal Focus.com