As e-commerce continues to expand, there is an opportunity to further drive sales and connect with your shoppers online. According to Mintel, 61 percent of U.S. consumers show interest in shopping for groceries online and many view the perishables department as the next frontier.
The National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, has been on a journey to revolutionize beef merchandising through digital marketing.
Join us on June 7 to learn new shopper insights and in-market test results, such as:
- Capturing consumers' attention with beef online
- Combining the strengths of e-commerce and in-store to drive sales
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Utilizing digital content to incorporate beef into your brand's social engagement
Wednesday, June 7, 2017
12:00-1:00 p.m. EST
Source: The Beef Checkoff Program