MOODY, MAINE — Retail and foodservice expert Colleen McClellan will present, “Dynamics of a Changing Plate: How to win over your consumer’s shifting appetite” at FirstSource Event’s MainCourse1on1, an innovative “center of plate” buyer-supplier exchange event for meat, poultry and seafood professionals, to be held at the Renaissance World Golf Village Resort, November 2-3, 2016, in St. Augustine, Florida.
Mcclellan will present an in-depth look at how consumers think about main course proteins and how they feel about “healthy” eating. She’ll also share valuable information on trend tracking and preparing for the changes that lie ahead for the industry.
“Today’s retail and foodservice markets are rapidly changing, from consumers and their preferences to the evolving definition of a meal. What was once easily understood and accepted has been blurred and turned on its head. To compete and win, we must understand those drivers of change, explore the trends which they have given rise to, and generate new solutions” said McClellan.
During the presentation, attendees will:
- Determine how to distinguish a fad from a trend
- Gain insight on trends that will impact businesses in 2017 and beyond
- Learn about the most popular and fastest growing trends in protein
McClellan, Director of food industry market research firm Datassential, has more than 17 years’ experience in both the retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Her career path includes working in restaurants and manufacturing, working for a tech start-up and in consulting. A certified Sommelier, she holds an MBA in International Business, an MS in Management Information Systems and a BS in Neurobiology ad Physiology.
“We’re thrilled to have Colleen join our conference lineup of top industry thought leaders,” said Colette Fairchild, Event Director for FirstSource Events. “Her session will be a great addition to the comprehensive range of timely topics we plan to discuss.
MainCourse1on1 is a high-level, two-day event that brings together the industry’s high-volume meat, poultry and seafood buyers and suppliers in a relaxed setting. The format allows attendees to hear a variety of top-level presentations and panel discussions conducted by industry experts, hear about and sample new products, develop new relationships and meet “1on1” to do business.
For More information on this or future scheduled FirstSource events, contact:
Colette Fairchild, CEM, CMP cfairchild@FirstSourceEvents.com (708) 804-2119
About FirstSource Events
FirstSource networking events are limited to high-volume buyers and suppliers. The format combines buyer-scheduled one-on-one meetings, personal introductions with icebreakers, supplier presentations and product tastings. In addition, suppliers’ products are featured at many of the event’s meals and receptions. Hotel and meals for invited buyers are covered by the event organizers. A limited number of pre-screened suppliers pay a modest fee to take part. To date, all FirstSource events have earned a 100 percent satisfaction rating by participants.
For additional information about FirstSource visit www.FirstSourceEvents.com
About International Conference Development, LLC
With over 75 years cumulative experience in the conference and exhibition business; ICDevents professionals have produced highly successful events in multiple fields and industries including: biotechnology, environment, finance, knowledge management, customer relationship management, investment, design, architecture, construction, insurance, manufacturing, marketing, electronic commerce, healthcare, pharmaceutical, energy, food and beverage, telecommunications and information technology. These exhibitions and conferences have been held at leading resorts, hotels and convention centers worldwide.
Source: International Conference Development, LLC
