LAKE WALES — A dozen Florida cattle ranchers have formed a new company that will market beef grown entirely in the Sunshine State.
Customers can scan bar code with cell phones to find out where beef was grown and how it was raised
In the past, almost all cattle raised in Florida was sold and sent to feed lots in the Midwest to be fattened up before slaughter. the ranchers believe there is strong demand for "grown in Florida" food.
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