Demand Is Growing For Grass-Fed Beef, And Farmers Are Listening

While the average American eats hundreds of pounds of meat every year, many U.S. consumers are starting to cut back as health experts learn more about the risk of a diet high in proteins from meat and environmentalists challenge the way most meat is raised.

That leaves farmers and ranchers to raise meat animals with health-conscious meat-eaters in mind.

Switching up the feed

Most cattle are fattened up on grain feed made from corn, soybeans and other supplements. But at Covered-L Farm in central Missouri, farmer Steve Landers switched his herd of 33 cattle to a prix fixe menu of pure grass in 2007.

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