While the average American eats hundreds of pounds of meat every year, many U.S. consumers are starting to cut back as health experts learn more about the risk of a diet high in proteins from meat and environmentalists challenge the way most meat is raised.
That leaves farmers and ranchers to raise meat animals with health-conscious meat-eaters in mind.
Switching up the feed
Most cattle are fattened up on grain feed made from corn, soybeans and other supplements. But at Covered-L Farm in central Missouri, farmer Steve Landers switched his herd of 33 cattle to a prix fixe menu of pure grass in 2007.
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