Pork can be a powerful part of a healthy diet and during American Heart Month, the Pork Checkoff teamed with Food Network Star finalist, Chef Judson Allen, to promote pork’s health benefits to African American consumers.
“Chef Allen is a great ambassador for pork,” said Jose de Jesús, director of multicultural marketing for the Pork Checkoff. “Not only was pork a big part of his personal transformation, losing 100-plus pounds, but it plays a key role in his signature soul food.”
The February campaign was geared toward African Americans as part of the Checkoff’s new focus on multicultural consumers. Heart-healthy eating is especially important for African Americans, who are at increased risk for high blood pressure. This condition can, in turn, increase the risk of heart disease and can cause permanent heart damage even before symptoms appear.
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