Andy Wiederhorn wants to sell bacon to vegetarians.
That’s the idea, anyway, behind the Hypocrite Burger — a veggie patty topped by two strips of bacon. Wiederhorn, chief executive officer of Beverly Hills, California-based Fatburger Corp., is pushing sales of the sandwich in his 200 fast-food restaurants to take advantage of wholesale prices that dropped about two-thirds from a year ago.
“We want to add bacon to everything we sell,” he said. “People like it.”
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