WOOSTER, Ohio — When he talked of starting a branded beef program more than 30 years ago, there were very few who thought he could do it.
Louis M. “Mick” Colvin had plenty of reason to doubt his own idea, including a lengthy rejection from the U.S. Department of Agriculture in the first week of business.
But Colvin, 71, the co-founder of Certified Angus Beef, pushed for what he believed could give cattlemen and the Angus breed a new market.
Thirty-two years later, it’s clear CAB — now a multimillion-dollar business in roughly 50 international destinations — has its place.
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