Cargill decided to choose one advertising agency to handle its fresh beef brands, which means Sullivan Higdon & Sink soon will have all of that business and Associated Integrated Marketing will have none of it.
“It’s disappointing news, but change and evolution, that’s part of the advertising and marketing business,” says Shawn Steward, Associated’s vice president for client service and public relations. “It always will be.”
One person was laid off late last year as a result of the lost account, and Steward says four other people who worked on the account chose to leave. The account is transitioning now and should be finalized over the next month or so.
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