LOS ANGELES — The Pollack PR Marketing Group (PPMG) announced today, that Bob Evans Farms, Inc., through its BEF Foods segment, has retained the agency for a nationwide promotional PR campaign. BEF Foods is a leading producer and distributor of refrigerated side dishes, pork sausage and a variety of refrigerated and frozen convenience food items under the Bob Evans and Owens brand names.
PPMG will lead BEF Foods' public relations efforts, building brand awareness among new households, as well as building brand equity in the iconic Bob Evans' farm. The agency will leverage a mix of local, regional and national strategies and tactics to reinforce brand loyalty and grow new audiences of consumers.
"Bob Evans is an iconic brand that millions of families depend on to deliver great-tasting meals for today's busy families, without sacrificing taste or quality," said Noemi Pollack, PPMG's founder and CEO. "They have some of the best-selling refrigerated side dishes in the nation, including America's #1 selling refrigerated mashed potatoes. We are looking forward to helping elevate the brand by bolstering the link between the lifestyle of busy consumers and the convenience of Bob Evans branded foods."
"We selected PPMG because of their successful track record in working with leading brands, as well as for their integrated approach to strategic PR and marketing services," said Thyme Hill, Director of Marketing for BEF Foods, Inc.
About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices New York, is a 30-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com or follow us on Twitter @PollackPRMktg.
Source: The Pollack PR Marketing Group
